How IKEA gets you to impulsively buy more

  • เผยแพร่เมื่อ 6 หลายเดือนก่อน

    VoxVox

    รันไทม์: 4:50

    IKEA has mastered the “Gruen effect.”
    Subscribe to our channel! goo.gl/0bsAjO
    Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse buys, present an opportunity for retailers who can entice consumers to deviate from their shopping lists.
    One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby - and convert them into customers. This conversion became known as the “Gruen effect.”
    Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
    For the curious, here are a few links:
    Read Jeffrey Inman’s research on unplanned spending: www.advancingretail.org/sites/default/files/resources/The-Effect-of-In-Store-Travel-Distance-on-Unplanned-Spending.pdf
    Watch a video from University College London Professor Alan Penn, who breaks down Ms. Kazim’s research in greater detail: thfilm.net/v-%E0%B8%A7%E0%B8%B5%E0%B8%94%E0%B8%B5%E0%B9%82%E0%B8%AD-NkePRXxH9D4.html
    And finally, I recommend reading Victor Gruen’s biography, “Mallmaker” by Jeffrey Hardwick. You can also learn more by listening to this 99% Invisible podcast episode that features Hardwick and details the history of the Gruen effect: 99percentinvisible.org/episode/the-gruen-effect/
    The Goods by Vox explains what we buy, why we buy it, and why it matters.
    Watch the rest of The Goods videos on THfilm: bit.ly/2PvjHCB
    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
    Watch our full video catalog: goo.gl/IZONyE
    Follow Vox on Facebook: goo.gl/U2g06o
    Or Twitter: goo.gl/XFrZ5H

Vox
Vox

Victor Gruen's early work was prolific. Some consider his indoor shopping mall the greatest building design of the 20th century. You can learn about the mall's history as a social space, and why Gruen ultimately turned against his grand vision in this video: https://www.youtube.com/watch?v=oooVC3zfDc8 _Carlos W.

6 หลายเดือนก่อน
Zwartebanaan12
Zwartebanaan12

My old internship dude actually designed ikea like it is now:)

6 หลายเดือนก่อน
Willow williams
Willow williams

Vox (

6 หลายเดือนก่อน
Jonathan Orenday
Jonathan Orenday

Vox,go home and rest,you're drunk.

6 หลายเดือนก่อน
accesky
accesky

Yay a non racist video!

6 หลายเดือนก่อน
Domino Hero
Domino Hero

At ikea they make you walk through so much furniture to get to the self serve

3 วันที่ผ่านมา
theverticalgiraffe
theverticalgiraffe

If you want to save money at IKEA, just go straight downstairs. This is coming from a Swedish person.

4 วันที่ผ่านมา
Riri Pari
Riri Pari

I don't even know why I'm here. I haven't been to a IKEA in literal years.

6 วันที่ผ่านมา
Sub to pewdiepie Please
Sub to pewdiepie Please

Lol i never been to Ikea

16 วันที่ผ่านมา
gatorred789
gatorred789

I don't go to Ikea. Ikea's maze gives me major anxiety.

หลายเดือนก่อน
Smith Js
Smith Js

very interesting but for me i just buy what i need. the layout not gonna fool me.

หลายเดือนก่อน
Eureka
Eureka

IKEA Ad on IKEA Video!

2 หลายเดือนก่อน
Jenn Hamilton
Jenn Hamilton

Don’t make eye contact with anyone except security cameras, help kiosks, your cashier and the debt machine.

2 หลายเดือนก่อน
BA
BA

the short-cut doors in ikea are meant to look like 'staff only' doors so youre tricked into looking at everything in the store

2 หลายเดือนก่อน
its called pop, not soda dammit
its called pop, not soda dammit

I only go to ikea to get frozen meatballs and cheap pop

2 หลายเดือนก่อน
Mimuki
Mimuki

For ikea, you can just sneak through the cash register line to get in the back. Walking that whole thing takes wayyyyyyy too long.

2 หลายเดือนก่อน
Vicky Pawar
Vicky Pawar

I wonder how some countries try so hard in things you wont notice

2 หลายเดือนก่อน
I Am
I Am

lol, all these years I went to Ikea, they have never been manipulate me into impulsive buying because I have mindset. I controls everything I want to buy

2 หลายเดือนก่อน
Paul B
Paul B

When I worked as a retail bookseller in the second half of the 90s, we were told about the '50% impulse purchase' figure. What that seemed to mean was that the entire UK bookselling industry would have become instantly unviable if all customers had stuck to their intentions when entering the stores. That seemed a pretty flakey basis for a business whose net annual profit was only about 4% at the time. However, it wasn't the case that literally every customer was entering the store for one book and leaving with two. The missing factor was that a minority of customers were actually responsible for most of the 'extra' sales. Display and merchandising were really catering to the customers making lots of inessential purchases, not for the average customer, because those heavy buyers made the difference between profit and loss. Whether we like it or not, the 'retail experience' is optimized for those with lots of money to spend, not the average customer.

2 หลายเดือนก่อน
ddrgt
ddrgt

Richard La Graauw sounds like a dutch guy

3 หลายเดือนก่อน
Kat O
Kat O

This is why I don't go to Ikea - I feel like I'm being led through a cattle chute and being in a warehouse that long makes me start to panic.

3 หลายเดือนก่อน
Natalie Martin
Natalie Martin

Hey everyone! Go check out my Get ready with me in Ikea!! It’s a quick simple look and the support is always appreciated ❤️❤️ https://youtu.be/-t6uBSAodjY

3 หลายเดือนก่อน
Parata567
Parata567

I only go for meatballs and to sit in all the display rooms.

3 หลายเดือนก่อน
Natasha
Natasha

I went to Ikea once and I couldn’t find the damn exit.

3 หลายเดือนก่อน
Mikalah Hodge
Mikalah Hodge

IKEA is a cult

3 หลายเดือนก่อน
Hegemon1984
Hegemon1984

How SCP-3008 gets you to impulsively buy more

3 หลายเดือนก่อน
Erick Roldão
Erick Roldão

I immediately remembered a SCP-3008 reading made by Eastside Steve when i saw the video. One of my favorites, along with 294 and 507.

22 วันที่ผ่านมา
César Augusto Ojeda
César Augusto Ojeda

The meatballs are so good thoooo

3 หลายเดือนก่อน
Alex Landherr
Alex Landherr

IKEA also has those little playing corners for children which parents can leave them in, or as I called them “Child prisons”...

3 หลายเดือนก่อน
friendly911 OS
friendly911 OS

In my case, I use a cool trick that some people can benefit from, and that trick is: I'm poor. Works every time.

3 หลายเดือนก่อน
Britt Pomales
Britt Pomales

window shopping? I do that a lot bc I have no money

4 หลายเดือนก่อน
Jade Archer
Jade Archer

Why does this guy sound like Saul Khan from Khan Academy... I need answers

4 หลายเดือนก่อน
Jeff Shen
Jeff Shen

Ikea just makes me feel good though. It feels like home. I voluntarily and intentionally go through the longest path just because their exhibits are so nice to see.

4 หลายเดือนก่อน
Rinat Grigori
Rinat Grigori

It actually might be exactly about plants and [veggie] meatballs 😸

4 หลายเดือนก่อน
Elizaveta Uvarova
Elizaveta Uvarova

Oh I remember how annoyed I was as a child when my mom said “oh let’s pop in the store ‘cause we’re low on bread” and then we got stuck there for hour buying groceries... 🙈🙈

4 หลายเดือนก่อน
Epic Sax Guy
Epic Sax Guy

The meatballs are the best part of IKEA

4 หลายเดือนก่อน
Kat Grantham
Kat Grantham

On the Internet most people don’t normally speak a verbal response but when I saw this I said “oooh yes tell me” because I’m literally going there in a few days for a desk

4 หลายเดือนก่อน
Histify
Histify

"Think about the last time you went to IKEA" "ok, never, now what."

4 หลายเดือนก่อน
The life of a girl
The life of a girl

If you live in NY stew Lenard’s does the same thing

4 หลายเดือนก่อน
Sarah Benjamin
Sarah Benjamin

Ikea hack - park in loading zone, go through exit and buy your item. In and out in 5 mins

4 หลายเดือนก่อน
Igor Dultsev
Igor Dultsev

I always plan for Swedish meatballs ;P

4 หลายเดือนก่อน
Felix Ek Ni
Felix Ek Ni

As a Swede living in Barcelona for over two years, me and my Swedish fellas visit Ikea every quarter or so just to have ourself some meatballs and get away from all the tapas and lousy pizza we otherwise eat in this beautiful city.

4 หลายเดือนก่อน
Matan Baruch
Matan Baruch

Lol the meatballs

4 หลายเดือนก่อน
Matthew Loewen
Matthew Loewen

Vox, I regret to inform you that, you have been diagnosed with massive GAY.

4 หลายเดือนก่อน
OlafttheGreat1998
OlafttheGreat1998

At least they own up to it. Points for honesty.

4 หลายเดือนก่อน
Min doesn't give an f Yoongi
Min doesn't give an f Yoongi

I can vouch for this. I went from never having been to Ikea to buying every single piece of furniture I own from Ikea in a week.

4 หลายเดือนก่อน
Napster2002 . aspx
Napster2002 . aspx

Well hey, IKEA has good products.

4 หลายเดือนก่อน
peer
peer

Idiot! If you do not have better control over yourself, stay at home.

4 หลายเดือนก่อน
Mohammed Khaled
Mohammed Khaled

unless you're a man, you just buy what you need and gtfo asap

4 หลายเดือนก่อน
次のドアから可愛いロリ
次のドアから可愛いロリ

Pull up to IKEA in the Kia Flip phone, Nokia

4 หลายเดือนก่อน
Zaza Ispratami
Zaza Ispratami

3:21 I was the victim of their bästis 😅

5 หลายเดือนก่อน
G C
G C

I've never been to Ikea :C

5 หลายเดือนก่อน
Chrnan6710
Chrnan6710

It looks like somewhere you would go in a dream. The showrooms seem to never end, and there are rooms upon rooms of things you can buy. The self-serve area (for big furniture) is quite the sight to behold. https://static1.squarespace.com/static/5611cef4e4b0e1ea7532ba21/59376f682994ca05a06d11c4/59376f88f7e0ab4c8c04deed/1496805266055/IMG_9914.JPG

4 หลายเดือนก่อน
Reenagi 〜
Reenagi 〜

I once went to ikea and bought a bed, A WHOLE BED I DONT EVEN NEED

5 หลายเดือนก่อน
Squidward Tentacles
Squidward Tentacles

Losing my mom in ikea is by far the scariest thing ever

5 หลายเดือนก่อน
nico !
nico !

lmao that dutch accent

5 หลายเดือนก่อน
Random gooy
Random gooy

Slant Ikea sell furniture?

5 หลายเดือนก่อน
Kimi Nakamura
Kimi Nakamura

I go to Ikea mostly for the meatballs though...

5 หลายเดือนก่อน
ErrantChordier
ErrantChordier

"How IKEA gets you to impulsively buy more" Challenge accepted.

5 หลายเดือนก่อน
Douglas Filipack
Douglas Filipack

Is It hard? I simple go and get what I want the faster I can and go back to my home

5 หลายเดือนก่อน
Иосиф Виссарионович Сталин
Иосиф Виссарионович Сталин

I say”IKEA” But some people says”IKEA” I don’t know which is right

5 หลายเดือนก่อน
Davis Family
Davis Family

I have never been to IKEA before

5 หลายเดือนก่อน
Andre South
Andre South

bring back borders

5 หลายเดือนก่อน
Eli Spencer
Eli Spencer

If you want to feel strange, walk through an Ikea backwards. It's strange going against the flow of people

5 หลายเดือนก่อน
Lv Garcia
Lv Garcia

I spend hours at ikea and I love it!

5 หลายเดือนก่อน
Irene Duong
Irene Duong

I just got a ikea ad

5 หลายเดือนก่อน
trapsicle
trapsicle

That’s why I always want that wooden mannequin figure thing

5 หลายเดือนก่อน
Tanvi Kejriwal
Tanvi Kejriwal

I tend to put a lot of stuff in my cart implusively but, one way in which I prevent impluse purchases is by looking at my cart and thinking 'do I need all these things?' once before lining up for the cashier. I always take so much stuff out at the end. 😂😂

5 หลายเดือนก่อน
unboxing theboxx
unboxing theboxx

Thats true i just boght a lot of stuff and assembled.

5 หลายเดือนก่อน
CharlesIsPi
CharlesIsPi

_*not actual size_

5 หลายเดือนก่อน
Gtox Gaming
Gtox Gaming

Whatever layout they or any other store might use to distract ain't gonna work on Asians. They just know what to get and what to ignore at stores and Buffets.

5 หลายเดือนก่อน
SuelyPio
SuelyPio

The answer is: THE MEATBALLS IN THE END. I LOVE IKEA.

5 หลายเดือนก่อน
alfababy
alfababy

we don't have ikea in south africa............

5 หลายเดือนก่อน
ittotaq
ittotaq

I mighjt have the opposite of the gruen effect. The longer I hold an item the more i want to put it down.

5 หลายเดือนก่อน
Ella noelle
Ella noelle

But why is IKEA food so good tho

5 หลายเดือนก่อน
Marshmallow Pie
Marshmallow Pie

Watching this makes me feel like they're treating us like cattle. I'm deeply uncomfortable.

5 หลายเดือนก่อน
Dr. Football
Dr. Football

*When the closest IKEA is 100 miles away*

5 หลายเดือนก่อน
Elon Wong
Elon Wong

Every time I went to Ikea for just 4 some meatballs, but everysingle time I come with with some kind of a lighting device/phone stand and other product. Ikea, you got me~

5 หลายเดือนก่อน
Iceyy E3
Iceyy E3

I com from sweden that is where Ikea is from🤗

5 หลายเดือนก่อน
Suzy Q
Suzy Q

Richard La Graauw is definitely dutch. 🇳🇱

5 หลายเดือนก่อน
Mind Over Matter
Mind Over Matter

We must fight Trump he is using these tactics on America.

5 หลายเดือนก่อน
Nikita Evdokimov
Nikita Evdokimov

Thanks for another amazing series and this particular episode! P.S. You can`t buy more than you need if you don`t have money 😅 One of the suggestions to save and not buy impulsively - check online store prices and take the exact same amount of cash which you are going to use.

5 หลายเดือนก่อน
RaymondHng
RaymondHng

"Hi, I am not a professional actress. I am a real person like yourself. I'm not here to sell you a product but to give you some good consumer advice. Some of us when confronted with a choice of material goods act a little like junkies. If yo a're the type of person who goes to the market for a quart of milk and a loaf of bread and comes back with a Teflon tea kettle, a popcorn popper, a gym suit, toothpicks, pot holders, a mop, and some bean dip, chances are you are an impulse buyer...especially if you got these items and forgot the milk and bread. It's nothing to be ashamed of but something to be concerned about. I know. I was an impulse shopper the worst kind. I would buy anything on the shelf at eye level. I would even buy day-old and fresh bread the same day. Then we have to hurry and eat the day-old break while it was still semi-soft. That meant the fresh bread was two days old before we got to it. I was just not using good sense. Like the time I bought a box of Pampers. Our son Billy was six years old and had been house broke more than a year. When my husband question the purchase I had to think quickly. I said was I was pregnant. Luckily, it slipped his mind and it never came up again. But it was a close call. Remember, impulse buying is a bad habit. It can break you if you don't break it."

5 หลายเดือนก่อน
RaymondHng
RaymondHng

I know a friend who starts to salivate and her face lights up whenever you mention IKEA to her. So I tell everyone her G-spot is at IKEA.

5 หลายเดือนก่อน
Awang Budiman
Awang Budiman

If you are broke, you can't impulsively buy something.

5 หลายเดือนก่อน
Umberto Fournier
Umberto Fournier

they got us

5 หลายเดือนก่อน
Sjors
Sjors

Funny how you warn against the retailers floor plans and at the same time advertise for creditcards, which exacerbate spending for people that can't afford it.

5 หลายเดือนก่อน
Eli Barr
Eli Barr

Carlos!

5 หลายเดือนก่อน
OneHumanity OnePlanet
OneHumanity OnePlanet

I don't like Shopping that much, but i LOVE Ikea so much. What is more Beautiful than making your home more Beautiful?

5 หลายเดือนก่อน
MrPolandball
MrPolandball

The only thing I remember in IKEA is a restaurant that serves meatballs and a small grocery store that sells cinnamon rolls.

5 หลายเดือนก่อน
leonie kamara
leonie kamara

1:41 he sounds dutch. Is he dutch?

5 หลายเดือนก่อน
kar oma
kar oma

I've never understood the appeal of buying things that are cheap, fake, everyone in the world have it... Like, the silverware dryer can with the holes, I'm pretty sure everyone had the picture flash in their heads, the plane white dishes, the wine cups, the beer mugs, everyone who went to IKEA has those, and those are the same all over the world... What I'm saying is, ikea is boring

5 หลายเดือนก่อน
Nayo Torres
Nayo Torres

It's really not hard to stick to a shopping list when you're a Mr. Krabs cheapo like me. I like the feeling of saving better than spending

5 หลายเดือนก่อน
Elly Brady
Elly Brady

Is it sad that I’ve never been ti ikea?

5 หลายเดือนก่อน
Jacobskefoulington Gold
Jacobskefoulington Gold

IKEA can have my money

5 หลายเดือนก่อน
klaii_
klaii_

Idky but I feel used

5 หลายเดือนก่อน
Samuel T
Samuel T

I have gone to IKEA countless times and bought absolutely nothing. IKEA is an inspirational art museum for the simple minded (me).

6 หลายเดือนก่อน
Habitual Line Stepper
Habitual Line Stepper

I wouldn't call you simple-minded. More like strong-willed.

5 หลายเดือนก่อน
Justin Li
Justin Li

People are responsible for their own money. Impulsive buyers will be punished by their own impulsive buying behaviours. I guess it’s evolution at work.

6 หลายเดือนก่อน
Edvin Kokojev
Edvin Kokojev

There are so many retail tricks, such as putting milk as far away as possible so you have to go through all other aisles to get there.

6 หลายเดือนก่อน
wino0000006
wino0000006

1. I hate shops like IKEA where you can't go straight were you want - thus I don't shop there. 2. If I really need something from IKEA - I will check it on-line and go through cashier desks straight to storage area.

6 หลายเดือนก่อน
Pipster
Pipster

How useless youtube videos get you to watch them...

6 หลายเดือนก่อน
SMURF
SMURF

THE ENTIRE STORE IS A MAZE

6 หลายเดือนก่อน
likira111
likira111

What if you go shopping to see if tere is anything interesting? I did that recently when making a birthday wshlist.

6 หลายเดือนก่อน
CS-GO Cheaters
CS-GO Cheaters

I have nothing from IKEA. It's too low quality. Life is too short to buy so low quality items .

6 หลายเดือนก่อน
Jakub Żurawski
Jakub Żurawski

Wait "Why is it hard to stick to a shopping list" ? It is much easier to stick to it than endure going through Ikea. I never could understand why people tolerate being forced through a maze like lab rats..

6 หลายเดือนก่อน
Patrick Baranowski
Patrick Baranowski

One drawback to IKEAs lay out I know many many people with anxiety including myself that find IKEAs layouts Couse panic attacks.

6 หลายเดือนก่อน

ต่อไป

The quest for the perfect apple

04:44

The quest for the perfect apple

Vox

มุมมอง 431 000

Why Starbucks Failed In Australia

06:50

Why Starbucks Failed In Australia

CNBC

มุมมอง 4 600 000

The hidden oil patterns on bowling lanes

07:41

The hidden oil patterns on bowling lanes

Vox

มุมมอง 8 100 000

I Used 100 Million Dots In A Painting!

10:20

I Used 100 Million Dots In A Painting!

ZHC

มุมมอง 2 785 046

How to Survive the Longest Flight in the World

04:14

How to Survive the Longest Flight in the World

Wall Street Journal

มุมมอง 4 200 000

Why cities are full of uncomfortable benches

04:00

Why cities are full of uncomfortable benches

Vox

มุมมอง 4 100 000

Why America still uses Fahrenheit

04:51

Why America still uses Fahrenheit

Vox

มุมมอง 4 700 000

Why Japan has so many vending machines

04:47

Why Japan has so many vending machines

Vox

มุมมอง 3 900 000

What DNA ancestry tests can - and can’t - tell you

07:25

Open offices are overrated

06:31

Open offices are overrated

Vox

มุมมอง 2 600 000

Why sports sound better in your living room

07:14

Why sports sound better in your living room

Vox

มุมมอง 1 000 000

Juice WRLD Goes Sneaker Shopping With Complex

10:07

Juice WRLD Goes Sneaker Shopping With Complex

Complex

มุมมอง 3 066 659

Damian Lillard GAME-WINNER: 2019 vs 2014! Which One Is BETTER?

1:13

Damian Lillard GAME-WINNER: 2019 vs 2014! Which One Is BETTER?

House of Highlights

มุมมอง 612 568

2019 iPhone DARK Cameras, iPhone XE & Galaxy Fold Fail!

10:47

2019 iPhone DARK Cameras, iPhone XE & Galaxy Fold Fail!

EverythingApplePro

มุมมอง 653 395

Making My Own Starbucks Pinkity Drinkity

20:27

Making My Own Starbucks Pinkity Drinkity

James Charles

มุมมอง 7 292 554

BTS rehearses choreography of "Boy With Luv"

3:34

BTS rehearses choreography of "Boy With Luv"

CBS Sunday Morning

มุมมอง 4 320 966

BTS(방탄소년단) - Dionysus @인기가요 Inkigayo 20190421

4:12

The McLaren Senna Is an Insane $1.8 Million Supercar

33:52

The McLaren Senna Is an Insane $1.8 Million Supercar

Doug DeMuro

มุมมอง 1 447 155

TWICE "FANCY" M/V

3:39

TWICE "FANCY" M/V

jypentertainment

มุมมอง 53 292 559

TWICE "FANCY" Dance Practice Video

3:43

TWICE "FANCY" Dance Practice Video

TWICE

มุมมอง 3 366 081