How IKEA gets you to impulsively buy more

  • เผยแพร่เมื่อ 3 หลายเดือนก่อน

    VoxVox

    รันไทม์: 4:50

    IKEA has mastered the “Gruen effect.”
    Subscribe to our channel! goo.gl/0bsAjO
    Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse buys, present an opportunity for retailers who can entice consumers to deviate from their shopping lists.
    One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby - and convert them into customers. This conversion became known as the “Gruen effect.”
    Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
    For the curious, here are a few links:
    Read Jeffrey Inman’s research on unplanned spending: www.advancingretail.org/sites/default/files/resources/The-Effect-of-In-Store-Travel-Distance-on-Unplanned-Spending.pdf
    Watch a video from University College London Professor Alan Penn, who breaks down Ms. Kazim’s research in greater detail: thfilm.net/v-วีดีโอ-NkePRXxH9D4.html
    And finally, I recommend reading Victor Gruen’s biography, “Mallmaker” by Jeffrey Hardwick. You can also learn more by listening to this 99% Invisible podcast episode that features Hardwick and details the history of the Gruen effect: 99percentinvisible.org/episode/the-gruen-effect/
    The Goods by Vox explains what we buy, why we buy it, and why it matters.
    Watch the rest of The Goods videos on THfilm: bit.ly/2PvjHCB
    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
    Watch our full video catalog: goo.gl/IZONyE
    Follow Vox on Facebook: goo.gl/U2g06o
    Or Twitter: goo.gl/XFrZ5H

    retail  IKEA  Vox.com  vox  explain  explainer  consumer psychology  impulse purchases  gruen effect  the goods  the goods by vox  the goods series  the goods series vox  victor gruen  ikea maze  ikea trap  richard la graauw  farah kazim  unplanned purchases  impulse shopping  shopping  shopping list  POPAI  Jeffrey Inman  window shopping  retail architecture  ikea showroom  lost in ikea  consumer spending  ikea architecture  persuasive design  architecture  

Vox
Vox

Victor Gruen's early work was prolific. Some consider his indoor shopping mall the greatest building design of the 20th century. You can learn about the mall's history as a social space, and why Gruen ultimately turned against his grand vision in this video: https://www.youtube.com/watch?v=oooVC3zfDc8 _Carlos W.

3 หลายเดือนก่อน
Zwartebanaan12
Zwartebanaan12

My old internship dude actually designed ikea like it is now:)

2 หลายเดือนก่อน
Willow williams
Willow williams

Vox (

3 หลายเดือนก่อน
Jonathan Orenday
Jonathan Orenday

Vox,go home and rest,you're drunk.

3 หลายเดือนก่อน
accesky
accesky

Yay a non racist video!

3 หลายเดือนก่อน
ddrgt
ddrgt

Richard La Graauw sounds like a dutch guy

3 วันที่ผ่านมา
Kat O
Kat O

This is why I don't go to Ikea - I feel like I'm being led through a cattle chute and being in a warehouse that long makes me start to panic.

9 วันที่ผ่านมา
Natalie Martin
Natalie Martin

Hey everyone! Go check out my Get ready with me in Ikea!! It’s a quick simple look and the support is always appreciated ❤️❤️ https://youtu.be/-t6uBSAodjY

9 วันที่ผ่านมา
Parata567
Parata567

I only go for meatballs and to sit in all the display rooms.

10 วันที่ผ่านมา
Natasha
Natasha

I went to Ikea once and I couldn’t find the damn exit.

16 วันที่ผ่านมา
Mikalah Hodge
Mikalah Hodge

IKEA is a cult

16 วันที่ผ่านมา
Hegemon1984
Hegemon1984

How SCP-3008 gets you to impulsively buy more

16 วันที่ผ่านมา
César Augusto Ojeda
César Augusto Ojeda

The meatballs are so good thoooo

19 วันที่ผ่านมา
Alex Landherr
Alex Landherr

IKEA also has those little playing corners for children which parents can leave them in, or as I called them “Child prisons”...

19 วันที่ผ่านมา
friendly911 OS
friendly911 OS

In my case, I use a cool trick that some people can benefit from, and that trick is: I'm poor. Works every time.

19 วันที่ผ่านมา
Britt Pomales
Britt Pomales

window shopping? I do that a lot bc I have no money

29 วันที่ผ่านมา
Jade Archer
Jade Archer

Why does this guy sound like Saul Khan from Khan Academy... I need answers

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Jeff Shen
Jeff Shen

Ikea just makes me feel good though. It feels like home. I voluntarily and intentionally go through the longest path just because their exhibits are so nice to see.

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Rinat Grigori
Rinat Grigori

It actually might be exactly about plants and [veggie] meatballs 😸

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Elizaveta Uvarova
Elizaveta Uvarova

Oh I remember how annoyed I was as a child when my mom said “oh let’s pop in the store ‘cause we’re low on bread” and then we got stuck there for hour buying groceries... 🙈🙈

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Epic Sax Guy
Epic Sax Guy

The meatballs are the best part of IKEA

หลายเดือนก่อน
the Kat that smiles back cold bitch
the Kat that smiles back cold bitch

On the Internet most people don’t normally speak a verbal response but when I saw this I said “oooh yes tell me” because I’m literally going there in a few days for a desk

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Histify
Histify

"Think about the last time you went to IKEA" "ok, never, now what."

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The life of a girl
The life of a girl

If you live in NY stew Lenard’s does the same thing

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Sarah Benjamin
Sarah Benjamin

Ikea hack - park in loading zone, go through exit and buy your item. In and out in 5 mins

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Igor Dultsev
Igor Dultsev

I always plan for Swedish meatballs ;P

หลายเดือนก่อน
Felix Nilsson
Felix Nilsson

As a Swede living in Barcelona for over two years, me and my Swedish fellas visit Ikea every quarter or so just to have ourself some meatballs and get away from all the tapas and lousy pizza we otherwise eat in this beautiful city.

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Matan Baruch
Matan Baruch

Lol the meatballs

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Matthew Loewen
Matthew Loewen

Vox, I regret to inform you that, you have been diagnosed with massive GAY.

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OlafttheGreat1998
OlafttheGreat1998

At least they own up to it. Points for honesty.

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Min doesn't give an f Yoongi
Min doesn't give an f Yoongi

I can vouch for this. I went from never having been to Ikea to buying every single piece of furniture I own from Ikea in a week.

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Napster2002 . aspx
Napster2002 . aspx

Well hey, IKEA has good products.

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peer
peer

Idiot! If you do not have better control over yourself, stay at home.

หลายเดือนก่อน
Mohammed Khaled
Mohammed Khaled

unless you're a man, you just buy what you need and gtfo asap

หลายเดือนก่อน
次のドアから可愛いロリ
次のドアから可愛いロリ

Pull up to IKEA in the Kia Flip phone, Nokia

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Zaza Ispratami
Zaza Ispratami

3:21 I was the victim of their bästis 😅

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G C
G C

I've never been to Ikea :C

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Chrnan6710
Chrnan6710

It looks like somewhere you would go in a dream. The showrooms seem to never end, and there are rooms upon rooms of things you can buy. The self-serve area (for big furniture) is quite the sight to behold. https://static1.squarespace.com/static/5611cef4e4b0e1ea7532ba21/59376f682994ca05a06d11c4/59376f88f7e0ab4c8c04deed/1496805266055/IMG_9914.JPG

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Reenagi 〜
Reenagi 〜

I once went to ikea and bought a bed, A WHOLE BED I DONT EVEN NEED

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Squidward Tentacles
Squidward Tentacles

Losing my mom in ikea is by far the scariest thing ever

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ma ud
ma ud

lmao that dutch accent

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Random gooy
Random gooy

Slant Ikea sell furniture?

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Kimi Nakamura
Kimi Nakamura

I go to Ikea mostly for the meatballs though...

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ErrantChordier
ErrantChordier

"How IKEA gets you to impulsively buy more" Challenge accepted.

2 หลายเดือนก่อน
Douglas Filipack
Douglas Filipack

Is It hard? I simple go and get what I want the faster I can and go back to my home

2 หลายเดือนก่อน
Иосиф Виссарионович Сталин
Иосиф Виссарионович Сталин

I say”IKEA” But some people says”IKEA” I don’t know which is right

2 หลายเดือนก่อน
Davis Family
Davis Family

I have never been to IKEA before

2 หลายเดือนก่อน
Andre South
Andre South

bring back borders

2 หลายเดือนก่อน
Eli Spencer
Eli Spencer

If you want to feel strange, walk through an Ikea backwards. It's strange going against the flow of people

2 หลายเดือนก่อน
Chris Crum
Chris Crum

World, Someone deleted my message here and I don't know when it happened. I'm sorry about the time that I wrote here! I want my idea of Emergency Camera Phones (ECP) to start 5 years from now instead. Where at least everyone in the U.S. has two ECP's. There's the Cop Cam. CC C 3. I don't like the police. I don't sign for advertising of me. It's in proportion not a big problem. I'm TOO falsely advertised! I'm advertised in 4 out of 5 t.v.-video clip type advertisements! Get an idea!!!! There's only enough space in jail for the very worst people

2 หลายเดือนก่อน
Lv Garcia
Lv Garcia

I spend hours at ikea and I love it!

2 หลายเดือนก่อน
Yooge Smol_bean
Yooge Smol_bean

I just got a ikea ad

2 หลายเดือนก่อน
trapsicle
trapsicle

That’s why I always want that wooden mannequin figure thing

2 หลายเดือนก่อน
Tanvi Kejriwal
Tanvi Kejriwal

I tend to put a lot of stuff in my cart implusively but, one way in which I prevent impluse purchases is by looking at my cart and thinking 'do I need all these things?' once before lining up for the cashier. I always take so much stuff out at the end. 😂😂

2 หลายเดือนก่อน
unboxing theboxx
unboxing theboxx

Thats true i just boght a lot of stuff and assembled.

2 หลายเดือนก่อน
CharlesIsPi
CharlesIsPi

_*not actual size_

2 หลายเดือนก่อน
Gtox Gaming
Gtox Gaming

Whatever layout they or any other store might use to distract ain't gonna work on Asians. They just know what to get and what to ignore at stores and Buffets.

2 หลายเดือนก่อน
SuelyPio
SuelyPio

The answer is: THE MEATBALLS IN THE END. I LOVE IKEA.

2 หลายเดือนก่อน
alfababy
alfababy

we don't have ikea in south africa............

2 หลายเดือนก่อน
ittotaq
ittotaq

I mighjt have the opposite of the gruen effect. The longer I hold an item the more i want to put it down.

2 หลายเดือนก่อน
Ella noelle
Ella noelle

But why is IKEA food so good tho

2 หลายเดือนก่อน
Marshmallow Pie
Marshmallow Pie

Watching this makes me feel like they're treating us like cattle. I'm deeply uncomfortable.

2 หลายเดือนก่อน
Dr. Football
Dr. Football

*When the closest IKEA is 100 miles away*

2 หลายเดือนก่อน
Elon Wong
Elon Wong

Every time I went to Ikea for just 4 some meatballs, but everysingle time I come with with some kind of a lighting device/phone stand and other product. Ikea, you got me~

2 หลายเดือนก่อน
Iceyy E3
Iceyy E3

I com from sweden that is where Ikea is from🤗

2 หลายเดือนก่อน
Suzy Q
Suzy Q

Richard La Graauw is definitely dutch. 🇳🇱

2 หลายเดือนก่อน
Nate P. Coco
Nate P. Coco

We must fight Trump he is using these tactics on America.

2 หลายเดือนก่อน
Nikita Evdokimov
Nikita Evdokimov

Thanks for another amazing series and this particular episode! P.S. You can`t buy more than you need if you don`t have money 😅 One of the suggestions to save and not buy impulsively - check online store prices and take the exact same amount of cash which you are going to use.

2 หลายเดือนก่อน
RaymondHng
RaymondHng

"Hi, I am not a professional actress. I am a real person like yourself. I'm not here to sell you a product but to give you some good consumer advice. Some of us when confronted with a choice of material goods act a little like junkies. If yo a're the type of person who goes to the market for a quart of milk and a loaf of bread and comes back with a Teflon tea kettle, a popcorn popper, a gym suit, toothpicks, pot holders, a mop, and some bean dip, chances are you are an impulse buyer...especially if you got these items and forgot the milk and bread. It's nothing to be ashamed of but something to be concerned about. I know. I was an impulse shopper the worst kind. I would buy anything on the shelf at eye level. I would even buy day-old and fresh bread the same day. Then we have to hurry and eat the day-old break while it was still semi-soft. That meant the fresh bread was two days old before we got to it. I was just not using good sense. Like the time I bought a box of Pampers. Our son Billy was six years old and had been house broke more than a year. When my husband question the purchase I had to think quickly. I said was I was pregnant. Luckily, it slipped his mind and it never came up again. But it was a close call. Remember, impulse buying is a bad habit. It can break you if you don't break it."

2 หลายเดือนก่อน
RaymondHng
RaymondHng

I know a friend who starts to salivate and her face lights up whenever you mention IKEA to her. So I tell everyone her G-spot is at IKEA.

2 หลายเดือนก่อน
Awang Budiman
Awang Budiman

If you are broke, you can't impulsively buy something.

2 หลายเดือนก่อน
Umberto Fournier
Umberto Fournier

they got us

2 หลายเดือนก่อน
Sjors
Sjors

Funny how you warn against the retailers floor plans and at the same time advertise for creditcards, which exacerbate spending for people that can't afford it.

2 หลายเดือนก่อน
Elijah Barr
Elijah Barr

Carlos!

2 หลายเดือนก่อน
Carlos Waters
Carlos Waters

Eli!!! thanks for watching dude!

2 หลายเดือนก่อน
OneHumanity OnePlanet
OneHumanity OnePlanet

I don't like Shopping that much, but i LOVE Ikea so much. What is more Beautiful than making your home more Beautiful?

2 หลายเดือนก่อน
MrPolandball
MrPolandball

The only thing I remember in IKEA is a restaurant that serves meatballs and a small grocery store that sells cinnamon rolls.

2 หลายเดือนก่อน
leonie kamara
leonie kamara

1:41 he sounds dutch. Is he dutch?

2 หลายเดือนก่อน
Honesty Works
Honesty Works

so we are all being manipulated again

2 หลายเดือนก่อน
kar oma
kar oma

I've never understood the appeal of buying things that are cheap, fake, everyone in the world have it... Like, the silverware dryer can with the holes, I'm pretty sure everyone had the picture flash in their heads, the plane white dishes, the wine cups, the beer mugs, everyone who went to IKEA has those, and those are the same all over the world... What I'm saying is, ikea is boring

2 หลายเดือนก่อน
Nayo Torres
Nayo Torres

It's really not hard to stick to a shopping list when you're a Mr. Krabs cheapo like me. I like the feeling of saving better than spending

2 หลายเดือนก่อน
Elly Brady
Elly Brady

Is it sad that I’ve never been ti ikea?

2 หลายเดือนก่อน
Jacobskefoulington Gold
Jacobskefoulington Gold

IKEA can have my money

2 หลายเดือนก่อน
VenusMars
VenusMars

Idky but I feel used

2 หลายเดือนก่อน
Samuel T
Samuel T

I have gone to IKEA countless times and bought absolutely nothing. IKEA is an inspirational art museum for the simple minded (me).

2 หลายเดือนก่อน
Habitual Line Stepper
Habitual Line Stepper

I wouldn't call you simple-minded. More like strong-willed.

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Justin Li
Justin Li

People are responsible for their own money. Impulsive buyers will be punished by their own impulsive buying behaviours. I guess it’s evolution at work.

2 หลายเดือนก่อน
Edvin Kokojev
Edvin Kokojev

There are so many retail tricks, such as putting milk as far away as possible so you have to go through all other aisles to get there.

2 หลายเดือนก่อน
wino0000006
wino0000006

1. I hate shops like IKEA where you can't go straight were you want - thus I don't shop there. 2. If I really need something from IKEA - I will check it on-line and go through cashier desks straight to storage area.

2 หลายเดือนก่อน
Pipster
Pipster

How useless youtube videos get you to watch them...

2 หลายเดือนก่อน
SMURF
SMURF

THE ENTIRE STORE IS A MAZE

2 หลายเดือนก่อน
likira111
likira111

What if you go shopping to see if tere is anything interesting? I did that recently when making a birthday wshlist.

2 หลายเดือนก่อน
CS-GO Cheaters
CS-GO Cheaters

I have nothing from IKEA. It's too low quality. Life is too short to buy so low quality items .

2 หลายเดือนก่อน
Jakub Żurawski
Jakub Żurawski

Wait "Why is it hard to stick to a shopping list" ? It is much easier to stick to it than endure going through Ikea. I never could understand why people tolerate being forced through a maze like lab rats..

2 หลายเดือนก่อน
Patrick Baranowski
Patrick Baranowski

One drawback to IKEAs lay out I know many many people with anxiety including myself that find IKEAs layouts Couse panic attacks.

2 หลายเดือนก่อน
Monsieur Urgent Destinataire
Monsieur Urgent Destinataire

I m 40, i bought one IKEA lamp in my life. Their model is now finish as they didn't go cheaper.

2 หลายเดือนก่อน
DerParadonym
DerParadonym

I'm watching this in an amex supported hotel on their damn insecure wifi...

2 หลายเดือนก่อน
I am not you And you are not me
I am not you And you are not me

Pronunciation or IKEA

2 หลายเดือนก่อน
Extys
Extys

SCP-3008

2 หลายเดือนก่อน
Rabia -
Rabia -

Me finally finding the shortcut in Ikea: ah yes Capitalism at last I have won !

2 หลายเดือนก่อน
KK Foto
KK Foto

1:35 When I'm excited and aroused I don't go shopping

2 หลายเดือนก่อน
Jay Camargo
Jay Camargo

what? I mostly go to Ikea for the meatballs. I don't need a new couch every weekend!

2 หลายเดือนก่อน
Lenin Ade
Lenin Ade

I wonder if an IKEA sign comes with extra parts

2 หลายเดือนก่อน
Ae Ke
Ae Ke

How can there be pride in this when it is nothing more than controlling you and deviating you from your thoughts. Evil weapons of consumerism.

2 หลายเดือนก่อน
Najeeb Puthiyallam
Najeeb Puthiyallam

overpriced and not good quality if cheaper.

2 หลายเดือนก่อน
Captain stark
Captain stark

It's really not that hard. Just resist your impulse forever.

2 หลายเดือนก่อน
npigwnl
npigwnl

I tried to skip the intro because I thought it was an ad...

2 หลายเดือนก่อน

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